One of the basic tenents of pricing is supply and demand. As supply goes up, the price goes down. I read an interesting article about pricing of Plastic Surgery procedures written by a Dr. Gupta and it appeared in a recent issue of the Aesthetic Journal.
What he found after surveying 10 practices in 15 U.S. cities was that there was NO association between the cost of the procedure and the number of plastic surgeons in that population area. Things such as regional culture, ease of acquiring the said services and social perceptions played a role. But another big factor – non plastic surgeons entering the market place providing cosmetic procedures at discount prices. This has created deviation in the supply and demand curve.