A recent survey of facial cosmetic surgeons found that 64% of reporting surgeons found an increase in the number of injectables in patients younger than 30. Why? Social media and reality TV shows are a big reason. 83% of responding facial plastic surgeons said Hollywood celebrities were a big reason behind the surge.
Another driver is the Groupon craze sweeping the nation with all of their “special deals”. We certainly are dealing with a more informed consumer due to the internet. The primary focus of potential patients is finding a qualified practitioner, followed by cost and visible results. Young millennials need to be cautious in going forward as do practitioners.